Elena Moretti

Own acquisition and retention for a D2C specialty-food brand shipping to Italy, France, and Germany. Team of five plus agencies.

• Grew annual revenue from €4M to €11M in three years while reducing blended CAC by 27%.
• Rebuilt the CRM program on lifecycle segments; email and SMS now drive 31% of revenue, up from 12%.
• Launched the German market with a €280K test budget and reached payback within five months.
• Cut agency spend €190K a year by bringing paid social creative production in-house with a two-person studio.

Ran digital campaigns for two beverage brands with a combined €1.5M digital budget.

• Led the relaunch campaign for the group’s flagship aperitivo brand: 18M video views and a 14% lift in aided awareness.
• Built the group’s first always-on influencer program, generating content 3x cheaper per asset than studio production.
• Promoted to team lead in 2020, managing three specialists.

Managed social and search campaigns for six SMB retail clients.

• Handled €40K monthly spend across accounts with all six clients retained through both years.
• Doubled newsletter signup rate for the largest client by redesigning the on-site capture flow.

Six-month launch combining localized creator content, paid social, and a sampling partnership with 40 Berlin delis.

• 9,200 first orders in the launch window at a CAC 22% below the Italian benchmark.
• Creator content repurposed into paid ads outperformed studio assets by 41% on CTR.

Replaced batch-and-blast email with nine lifecycle flows built on purchase-frequency segments.

• Email/SMS revenue share grew from 12% to 31% within a year.
• Repeat-purchase rate at 90 days improved from 24% to 33%.

Thesis on price-promotion elasticity in Italian grocery e-commerce.