Sales leader with 15 years in B2B SaaS, the last six building and running EMEA sales organizations. Grew one business from €8M to €31M ARR over four years while keeping annual rep attrition under 10%, and has personally closed some of each company’s largest logos before handing the playbook to the team.
Built and lead a 28-person EMEA org (AEs, SDRs, sales engineering, two front-line managers) selling to mid-market and enterprise HR and operations teams.
Grew EMEA ARR from €8M to €31M in four years, finishing above plan in each full year.
Hired and developed 24 sellers; annual regretted attrition held under 10%, and both front-line managers were internal promotions.
Rebuilt the sales process around a mutual-action-plan motion; enterprise win rate improved from 19% to 30%.
Landed the company’s largest customer to date, a €1.4M ACV rollout across 40 sites of a European logistics group.
Team buildingEnterprise salesEMEAForecast discipline
Enterprise Account Executive, then Sales Manager
Bramblebay Software·Dublin, Ireland
Jun 2014 - Mar 2020
Sold procurement SaaS to enterprises across the UK and Ireland; promoted to manage a six-AE team in 2017.
Finished at 128%, 141%, and 117% of quota in three years as an individual contributor.
As manager, took the team from 68% to 105% of aggregate quota in the first full year.
Introduced deal-review hygiene that cut forecast error to under 8% for eight straight quarters.
Sold business connectivity and hosted telephony to Irish SMEs.
Rookie of the year in 2012; finished top-three of a 15-rep team every year.
Built a partner-referral channel that produced 30% of personal pipeline by 2014.
SMB salesTelecomsPipeline generation
Education
B.A. Business Studies
Liffey Business School·Dublin, Ireland
Sep 2007 - Jun 2011
Major in sales management and organizational behaviour.
BusinessSales management
Skills
Leadership and operating skills for scaling revenue organizations.
Sales team building and coachingEnterprise deal leadershipForecasting and pipeline disciplineMEDDICC qualificationMutual action plansCompensation designSales-marketing alignmentCRM operations (Salesforce)NegotiationBoard-level reporting
Languages
Sells across EMEA in English; conversational French for regional deals.
English (native)Irish (B2)French (B1)
References
Sinead Molloy
Chief Revenue Officer·Clarity Stack
Available on request
Can speak to ARR growth, forecast reliability, and leadership-bench development.
CRODirect manager
David Whelan
Chief Executive Officer·Bramblebay Software
Available on request
Can speak to the AE-to-manager transition and the team’s quota turnaround.
CEO
Selected Wins
Representative deals led personally or coached to close.
€1.4M ACV logistics group rollout
Clarity Stack — largest company logo·EMEA
2023
Led a nine-month cycle across operations, HR, and works councils in three countries; displaced an incumbent on a 40-site rollout.
Structured a phased rollout that de-risked procurement sign-off and shortened legal review by six weeks.
Account has since expanded 30% through the CS partnership set up at close.
EnterpriseDisplacementMulti-country
Public-sector framework win
Bramblebay Software·UK
2018
Coached an AE through the company’s first public-framework tender, opening a segment worth €2.5M ARR within two years.
