Léa Fontaine

Full brand identity engagements for food, culture, and early-stage tech clients across France and Belgium.

• Delivered 14 complete identity systems in three years, with 9 clients returning for follow-on work.
• Rebranded a 12-location bakery chain; franchisees rolled out the new identity in under four months using the self-serve guideline kit.
• Identity for the Fenouil food festival increased poster recall in the organizer’s post-event survey from 31% to 58% year over year.
• Grew studio revenue 45% in year two purely through referrals, with zero paid acquisition.

Core designer in a five-person branding studio serving regional food and culture clients.

• Led design on 11 identity projects from research to artwork delivery, including two wine-domain rebrands.
• Built the studio’s reusable brand-guideline template, cutting guideline production time from two weeks to four days.
• Identity for the Traverses theatre season shortlisted in the 2022 Grafik Rhône showcase.

Packaging adaptations and artwork production for grocery brands.

• Produced print-ready artwork for 60+ SKUs with a zero-reprint record across the full year.
• Redrew a legacy logo family into vector masters used across the client’s entire range.

Complete identity: wordmark, pictogram family, packaging range, signage program, and a self-serve guideline kit for franchisees.

• All 12 locations converted within four months without agency supervision.
• Packaging redesign lifted gift-box sales 19% in the first quarter after launch.

Adaptive identity built on a modular vegetable-cut motif, deployed across posters, wayfinding, merch, and social.

• Poster recall in the organizer’s survey rose from 31% to 58% year over year.
• Selected for the 2025 Grafik Rhône annual showcase.