Overview
Advertising account management is about keeping campaigns on track, clients happy, and creative teams briefed. It is less glamorous than the creative side, but agencies cannot function without strong account executives. The graduates who get hired are organised, numerate, and can prove they have managed projects with multiple stakeholders and tight deadlines.
This resume belongs to Lara, an Advertising BA graduate from the University of the Arts London who interned at Ogilvy and managed campaigns for the university's annual showcase event. Her resume stands out because it treats every experience as a project with deliverables, timelines, and results.
Agency internship with client exposure
If you interned at an advertising agency, describe your role in the campaign process. Lara's Ogilvy internship put her on 2 client accounts where she managed status reports, coordinated between the creative team and the client, and tracked campaign timelines against 15 milestones. She also wrote 4 creative briefs that were used to kick off production.
These are exactly the tasks a junior account executive performs on day one. Showing you have already done them gives the hiring manager confidence.
Project management skills
Account management is project management. If you tracked timelines, managed budgets, coordinated meetings, or maintained status documents, describe those tasks. Lara mentions maintaining weekly status reports for 2 accounts, coordinating 8 internal meetings, and tracking deliverables against a production schedule.
If you have used project management tools (Asana, Monday.com, Trello, Basecamp), list them. Many agencies use these tools and value candidates who already know them.
Client communication
The ability to communicate with clients professionally is a core account executive skill. If you attended client meetings, prepared meeting agendas, took minutes, or sent follow up emails, mention it. Lara attended 6 client review meetings and prepared the agenda and minutes for each.
Creative industry awareness
Your resume should signal that you understand the advertising industry. Mentioning specific campaign types (ATL, BTL, digital, social), media channels, and industry bodies (IPA, D&AD) shows you are engaged with the profession beyond your degree.
