Overview
Content writer resumes often read like a list of things the person has written. "Wrote blog posts." "Created social media content." "Produced email newsletters." That tells the hiring manager you can type. It does not tell them whether anyone actually read what you wrote, or whether it made any difference to the business.
This resume belongs to Naomi Cartwright, a content writer at FreeAgent in Edinburgh. Four years of experience across an in-house SaaS role, a content marketing agency, and a journalism internship. She writes 6 to 8 blog posts per month, grew organic traffic by 34% in a year, and produced a landing page that contributed to 12,400 free trial sign-ups. She also wrote 200+ articles at her agency role for clients including Xero, Starling Bank, and Sage.
What makes this resume work is that every piece of writing comes with a result. Not just what she wrote, but what happened because she wrote it. Let us look at how you can do the same.
Your summary: writing speed and results
Content writer summaries often default to "experienced writer with a strong portfolio." That is not a summary. It is a placeholder. The hiring manager wants to know what you write, for whom, and what happens when you publish it.
Content writer with four years of experience producing long-form articles, landing pages, and email sequences for B2B SaaS and fintech companies. Currently writing for FreeAgent, where organic blog traffic has grown 34% year-on-year.
Two sentences. Content types, industry focus, current employer, and a traffic result. The summary then adds:
Everything I write starts with keyword research and ends with a measurable result.
That line positions her as an SEO-aware content writer, not just someone who writes well. For in-house content roles, that distinction matters. Companies want writers who understand search intent and can write to a brief that includes target keywords, not just writers who can produce nice prose.
For yours: Name the types of content you write (blog, email, landing page, whitepaper). Name the industries. Give one result that shows your writing has an impact. Make it measurable.
Experience: output plus outcome
The FreeAgent role shows both volume and results:
"Write 6, 8 blog posts per month covering tax, invoicing, and business finance, average word count 1,800"
This tells the hiring manager the output cadence, the subject matter, and the typical word count. Six to eight long-form posts per month is a solid workload.
"Grew organic blog traffic from 185,000 to 248,000 monthly sessions (34% increase) over 12 months"
Now the output has an outcome. 34% growth in organic traffic is a meaningful number for a site that already had 185,000 sessions. Growing from zero to something is easy. Growing an established blog by a third is harder.
"Wrote the landing page copy for the 2024 Self Assessment campaign, contributed to 12,400 free trial sign-ups in January alone"
This connects writing directly to conversions. Landing page copy that drives 12,400 sign-ups is a business result, not just a writing sample.
The formula: What you wrote + how often + what business result it produced. If you do not have traffic data, ask your marketing team. If you are freelance, ask your clients for results. Having the number transforms your resume.
Agency experience: name the clients
The Builtvisible entry is strong because it names the clients:
"Wrote over 200 articles across 8 client accounts including Xero, Starling Bank, and Sage"
Xero, Starling Bank, and Sage are recognisable names in UK fintech and accounting. Naming them instantly communicates the quality level. If you have written for well-known brands, list them. If your agency work was under NDA, you can still describe the industry and company type.
The email sequence detail adds specificity:
"Produced a 12-part email nurture sequence for Xero that achieved a 28% open rate and 4.1% click-through rate"
Email performance metrics show that Naomi understands content beyond articles. A 28% open rate in B2B is above average, and including it proves the writing worked.
"Conducted keyword research using Ahrefs and Semrush to build content briefs for each piece, targeted keywords with combined monthly search volume of 340,000+"
This shows the writer is not just executing briefs. She is building them. That is a different skill level and a different salary bracket.
The journalism entry: keep it brief
The Scotsman internship is included as a three-bullet entry:
"Published 18 bylined articles covering food, culture, and small business profiles"
"Sub-edited and fact-checked an average of 6 articles per day for the online edition"
For a content writer, journalism experience adds credibility. It shows editorial training, fact-checking discipline, and the ability to write on deadline. But at four years into a content career, it does not need more than two or three lines. Keep early roles short and let your current work carry the resume.
Skills: SEO tools are essential
The skills section lists: Long-form article writing, SEO content strategy, Ahrefs & Semrush, Email copywriting, WordPress & HubSpot CMS, Google Analytics 4, Content briefing & editorial planning, Interviewing subject matter experts, and Tone of voice development.
Two things worth noting. "Interviewing subject matter experts" is a skill that many content writers do not list but should. If you can interview a product manager, a customer, or a technical expert and turn that conversation into an article, that is a valuable and specific capability.
"Tone of voice development" is another one. If you have created or contributed to a brand's tone of voice guidelines, include it. It signals strategic thinking about content, not just execution.
Certifications and side projects
The certifications are practical: HubSpot Content Marketing Certification and Google Analytics Individual Qualification. Neither is a hard requirement, but they add platform-specific keywords.
The side project is more interesting. Naomi runs a Substack newsletter called The Content Brief with 1,200 subscribers and a 42% open rate. For a content writer, a personal newsletter is the best possible portfolio piece. It shows that you can build an audience from scratch, write consistently, and measure your results. If you run a newsletter, a blog, or any personal content project, put it on your resume.
Mistakes content writers make on resumes
No metrics. "Wrote blog posts for the company website" is not a resume bullet. "Wrote 6-8 blog posts per month, growing organic traffic by 34% year-on-year" is. Find the numbers.
Listing writing as the only skill. Content writing roles increasingly require SEO knowledge, CMS proficiency, analytics understanding, and editorial planning skills. If your resume only says "writing," you look like a generalist in a market that wants specialists.
Not naming clients or brands. If you wrote for Xero, say you wrote for Xero. Recognition transfers to your resume. If your agency work was confidential, describe the client: "Series B fintech" or "FTSE 100 retailer."
Ignoring the portfolio link. Many content writer resumes do not include a website URL. This resume lists naomicartwright.co.uk. If you have a portfolio site, include it. If you do not, set one up. It takes an afternoon and gives the hiring manager something to review before the interview.
One more thing
Content writing is one of the most competitive roles in marketing. Every job posting gets hundreds of applications. Your resume needs to do the same thing your writing does for your employer. It needs to stand out from a crowded feed, make a clear argument, and prove that you deliver results. Write it like you would write a high-performing blog post. Hook, evidence, outcome.
