Overview
Content marketing manager resumes have a specific problem: everyone claims they "grew traffic." The question is whether that traffic did anything. Did it generate leads? Did it convert to pipeline? Did it actually move the business forward, or did it just look good in a monthly report?
This resume belongs to Hannah Clifford, a Content Marketing Manager at Pleo in Bristol. Five years of experience across a fintech startup, a software development agency, and a B2B creative agency. She grew organic traffic from 18,000 to 94,000 monthly sessions. But more importantly, she built a case study programme that drove 31% of sales-assisted conversions and an email flow that improved trial-to-paid conversion by 8.3%.
Those are the numbers that get you hired. Not the pageviews. The pipeline impact. Let us break down how she presents it.
The summary: traffic is the hook, pipeline is the point
Here is the summary from this resume:
Content marketing manager with five years of experience building editorial strategies for B2B SaaS companies. Currently running content at a fintech startup where organic traffic grew from 18,000 to 94,000 monthly visits over 14 months. Comfortable working across blog, email, social, and video, I care about what actually moves pipeline, not just pageviews.
The traffic number gets attention. 18,000 to 94,000 is a 5x increase that any marketing leader will notice. But the last line positions her as someone who thinks about business outcomes, not vanity metrics. That distinction matters when you are applying to companies that want content tied to revenue.
For yours: Lead with your experience level and the type of companies you have worked with (B2B, B2C, SaaS, e-commerce). Give your biggest traffic or engagement number. Then add one line about business impact. Delete everything that does not serve those three points.
Experience: connect content to revenue
The biggest mistake on content marketing resumes is listing outputs without outcomes. "Published 40 blog posts" tells the hiring manager you can write. It does not tell them you can think strategically.
Here is how this resume connects content to business results:
"Grew organic blog traffic from 18,000 to 94,000 monthly sessions in 14 months through a pillar-cluster SEO strategy"
Traffic growth with a clear strategy attached. Not just "traffic went up" but here is the method that caused it.
"Created a customer story programme that produced 22 case studies, these now account for 31% of sales-assisted conversions"
This is the strongest line on the resume. Case studies are one of the most undervalued content types in B2B marketing, and showing that they directly influenced 31% of conversions ties content to revenue.
"Built an email nurture flow for trial users that improved trial-to-paid conversion by 8.3%"
Email nurture that moves a conversion metric is a concrete business outcome. The hiring manager can estimate the revenue impact of an 8.3% improvement at a company like Pleo.
The formula: What content you created + what strategy or method you used + what business metric improved because of it.
The agency background: show breadth
Agency experience on a content marketing resume is valuable because it shows you can write across multiple industries and manage multiple clients simultaneously.
The Rocketmaker entry:
"Wrote 120+ blog posts and whitepapers across fintech, healthtech, and proptech verticals"
"Managed content for 6 client retainers simultaneously, hitting 100% of delivery deadlines"
120 articles across three verticals shows range. Six simultaneous retainers shows you can manage workload and deadlines. The 100% delivery record is a small detail that matters more than you might think. Content marketing managers who miss deadlines create problems across the entire marketing funnel.
The earlier Proctor + Stevenson entry shows B2B copywriting roots:
"Wrote a product launch email series for Renishaw that achieved a 34% open rate and 6.1% CTR"
Naming the client (Renishaw) and giving the email performance metrics shows this person has always measured her work. Open rate and CTR are the metrics that email marketers care about, and 34% open rate in B2B is strong.
Skills: tools and platforms, not soft skills
The skills section lists SEO & Keyword Strategy, HubSpot (Marketing Hub), Google Analytics 4, Semrush & Ahrefs, WordPress & Webflow, and Video Scripting. Every one of these is a tool or a specific capability that a hiring manager can verify.
Do not list "creativity" or "attention to detail" on a content marketing resume. Those are assumed. Instead, list the platforms you use daily. If you are proficient in HubSpot, say HubSpot. If you use Semrush for keyword research, say Semrush. These are the keywords that ATS systems and recruiters scan for.
One good detail: "Video Scripting" shows a capability beyond written content. As more B2B companies invest in video, being able to script as well as write articles makes you more versatile.
Projects: go deeper on your best campaigns
The projects section expands on the pillar-cluster SEO overhaul and the customer story programme. This is smart because it gives more detail without making the experience bullets too long.
The SEO project entry adds:
"Ranked page 1 for 34 target keywords including 'business expense management' and 'company card UK'"
Naming the actual keywords is a nice touch. It shows the reader exactly what commercial terms the content is ranking for. "Business expense management" is a high-intent keyword for a company like Pleo.
"Reduced cost-per-lead from paid channels by 22% as organic took a larger share"
This connects organic content growth to paid channel efficiency. When organic traffic replaces paid acquisition, the cost per lead drops. Showing that you understand this relationship elevates your resume from content writer to content strategist.
Certifications: optional but useful
Two certifications here. HubSpot Content Marketing Certification and Google Analytics Individual Qualification. Neither is essential for a content marketing manager role, but they show familiarity with specific platforms and add keyword matches.
If you use HubSpot, Marketo, or any other marketing automation platform, check whether they offer certifications. They are usually free and take a few hours. A small investment that adds a credential to your resume.
Mistakes content marketers make on resumes
All outputs, no outcomes. "Published 8 blog posts per month" is an output. "Grew organic traffic by 420% in 14 months" is an outcome. Always lead with the outcome and mention the output as supporting detail.
No revenue connection. If your content influenced pipeline, conversions, or sales-assisted deals, say so. If you do not know, ask your sales team. Content that never connects to revenue looks like a cost centre, not a growth channel.
Missing SEO details. If you do SEO-driven content, name the tools you use and the results you achieved. Keyword rankings, traffic growth, domain authority improvements. These are the proof points that hiring managers want.
Generic portfolio. "Blog posts for various clients" is too vague. Name the clients or the industries. Name the results. A content marketing resume is itself a piece of content marketing. Make it specific.
One more thing
Content marketing managers are hired to grow a number. Usually organic traffic, sometimes email subscribers, sometimes MQLs. Your resume should show that you have grown a number before, explain how you did it, and connect it to a business outcome. If you can do that clearly in two pages, you are ahead of most applicants.
