Overview
Junior marketing executive roles attract hundreds of applicants, and most of them submit resumes full of vague claims about being "creative" and "passionate about brands." Hiring managers want to see what you have actually done: campaigns you contributed to, content you created, and results you can quantify. If your resume reads like a job description, it will not stand out.
This resume belongs to Marcus Thompson, a recent Marketing graduate from Leeds Beckett University. He completed a 12 month industrial placement at a digital agency and ran a university marketing society. His resume works because every line connects to a measurable outcome.
What Makes This Resume Work
The placement year tells a clear story of impact. Marcus managed social media for 5 client accounts with a combined following of 28,000+ and created over 120 posts per month. He does not just say he "assisted with campaigns." He details how he increased engagement rates from 2.1% to 4.7% and contributed to a paid social campaign that generated £45,000 in tracked revenue. Those numbers make it obvious that he was trusted with real client work.
The skills section reads like a toolkit, not a wishlist. Every skill listed ties to something he has actually used. He names specific platforms like Mailchimp, HubSpot, Meta Ads Manager, Google Analytics 4, and Canva. For a junior marketing role, employers want to know you can log into these tools and get to work without three weeks of training first.
Freelance work demonstrates initiative. Taking on a freelance project for a local coffee shop shows he can apply his skills independently. Growing an Instagram account from 600 to 1,400 followers in 3 months and driving a 40% increase in weekend footfall for a Valentine's promotion is exactly the kind of scrappy, results oriented work that small marketing teams value.
The society role shows leadership beyond the classroom. Growing membership from 45 to 110 students, organising 8 speaker events with professionals from agencies like Dentsu and McCann, and launching a newsletter with 220 subscribers all demonstrate organisational ability and genuine engagement with the marketing industry.
Key Takeaways
Marketing resumes live and die by metrics. If you managed a social account, state the follower count and engagement rate. If you ran a campaign, state the revenue or leads it generated. Employers reviewing junior applications know you will not have enormous numbers, but they want to see that you understand marketing is about measurable results. Include certifications like Google Digital Marketing or HubSpot Inbound, as these are free and signal that you take the profession seriously enough to study beyond your degree.
